About
We help brands to achieve measurable success through the creative application of technology and science.
History
Formed on a heritage in digital marketing and technology, in 2011 we started to focus on analytics, optimisation, and web development. We have since been helping clients plan and implement their digital strategies, delivering well optimised web sites that are results focussed – with web analytics and measurement at the very core of what we do.
Who we are
Mark Rochefort – Director and Consultant
Mark holds degrees in Psychology (BSc) and Computer Science (MSc) from Bristol University and has worked since 1999 with design, media and advertising companies; as a developer, project manager, consultant, and for 6 years was Head of Technology for Harvest Digital – a London based digital marketing agency – who remain a client of Playab’s today.
He has a valuable working knowledge of the rapidly evolving digital industry – particularly in media and marketing – with a focus on project management, web development, user experience design, and web analytics.
Clients have included Auto Trader, Channel 4, BBC, Royal Mail, Tesco, Norwich Union, 3M, Hewlett Packard, Holiday Extras, Airparks, Canon, National Lottery, Royal Bank of Scotland, Nokia, and many more.
“I get excited when design and marketing decisions can be truly driven by science.”
“Working as a web analyst, consultant and project manager, I aim to apply cognitive decision-making to online behaviour – to deliver well optimised web sites that are results focussed, founded on excellent UX research and high quality design. Conversion Optimisation and Multi-Variate Testing are playing an ever increasing part in this process.”
“I live in Lewes, East Sussex (near Brighton) – close to that cathedral for all real ale lovers, Harvey’s brewery – with my wife and family. When not playing with technological widgets, I can often be found enjoying the nearby hills – the South Downs – or doing fun things with ‘Splash & Ripple‘.”
Paul Aquilina – Associate Consultant
With more than 12 years of digital know-how (at agencies, start-ups and global corporations), Paul contributes to all aspects of technical and strategic consulting. From complex technical architectures to integrated marketing campaigns, Paul’s expert advice and input helps guide things through to successful completion and beyond.
Partners
We do not work alone – we rely on the excellence of our partners to help us achieve great results for our clients.