About

History

In 2010 we started to focus on analytics, strategic consulting, web development and technical project management. Formed on a heritage in digital marketing and web development, we have since been helping clients plan and implement their digital strategies – with experienced technical understanding, strategic insight and quality web production.

The Team

Mark Rochefort – Managing Director

Mark holds degrees in Psychology (BSc) and Computer Science (MSc) from Bristol University and has worked for more than 12 years with design, media and advertising companies; as a developer, consultant, and for the last 6 years as Head of Technology for a successful digital marketing agency in Soho. He has a valuable working knowledge of the rapidly evolving digital industry – particularly in media and marketing – across areas such as web development, interactive TV, user experience design, online creative, web analytics, project management, search and display media advertising.

Clients have included Auto Trader, Channel 4, BBC, Royal Mail, Tesco, Norwich Union, 3M, Hewlett Packard, Canon, National Lottery, Royal Bank of Scotland, NAVTEQ and many more.

“I bring a broad mix of technological, strategic and project experience, as well as a heap of enthusiasm, to any job – and I communicate effectively with software engineers, designers and business managers to analyse, develop and implement the most appropriate solutions, whilst keeping an eye on commercial and business considerations.”

“These days I tend to be the one pulling everything together for all sorts of projects, although my Scrum Master training is not drawn upon as much as it perhaps should be. I’ve recently been rather smitten with the insight gained from tools such as Google Analytics and get excited when design and marketing decisions can be truly driven by science.”

“In my work, I aim to apply cognitive decision-making to online behaviour – typically with design and marketing agencies (particularly PPC and search marketing specialists) – to deliver well optimised web sites that are results focussed, founded on good UX research and design. Conversion optimisation and Multi-Variate Testing are playing an ever increasing part in this process.”

“I live in Lewes, East Sussex (near Brighton) – close to that cathedral for all real ale lovers, Harvey’s brewery – with my wife and family. When not playing with technological widgets, I can often be found enjoying the nearby hills – the South Downs.”

Partners

We do not work alone – we rely on the excellence of our partners to help us achieve great results for our clients.