Blog
What we're up to and what we're thinking...
Sky 3D Competition – Cars 2
November 11th, 2011
Second in this series of promotions distributed with DVDs, we are pleased to announce our latest: this time for Disney Pixar’s Cars 2.
Latest website launch: Stannah Stairlifts
November 7th, 2011
We are delighted to announce that the new website for Stannah Stairlifts has launched! Working with Harvest Digital, as their technology partners, Playlab put together a team of dedicated developers and managed the technical development and deployment of the re-designed website. The re-design process also involved migration to a new Content Management System – Drupal 7 – [...]
Flow visualisation
October 20th, 2011
New, long awaited, feature in GA just launched – Flow Visualisation. The reaction to this announcement should be somewhat different to last night‘s announcement from Google (about encrypted searches)! Flow Visualisation in Google Analytics is a fantastic feature that many had been wishing for, especially after having wrangled with goal funnels to try and gain [...]
Online checkout process – absurd if in real life!
October 18th, 2011
Here’s a great little video from the guys at Google Analytics, demonstrating the absurdity of some of the things we often encounter during an e-commerce transaction. Main point being – simplify your e-commerce processes to optimise and improve your conversion rate (and Google Analytics can help with that).
Sky 3D Competition – Pirates of the Caribbean
September 30th, 2011
We were recently commissioned by The Promotions Factory to design and develop a series of simple data capture sites to support their promotions for Sky 3D. We are pleased to showcase the first in this series – a promotion distributed with every Pirates of the Caribbean DVD currently being circulated in the UK. So, why [...]
Analytics planning is at the heart of a truly measurable digital strategy
September 19th, 2011
Google Analytics is free and that’s a wonderful thing. But it does mean people can often undervalue the reports and the benefits that a truly structured approach to analytics brings to a business. Sadly, more often than not, a developer or webmaster adds the default GA tracking code to a website and leaves it at [...]
Multi-Channel Funnel Attribution
August 1st, 2011
Currently in limited pilot, Multi-Channel Funnels in Google Analytics show which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads. See how your marketing channels work together to [...]
Launch of new website for an interior and architectural design practice
June 13th, 2011
We were asked to manage, develop and produce a high quality website for this interior and architectural design practice, with exceptional results. The site was built entirely with HTML5 – using the sort of transitions and blends that you would typically expect from a Flash-based website. www.cooteandbernardi.com
Launch of online shop for Porte Monnaie
May 10th, 2011
Porte Monnaie are a London-based brand – making beautiful, hand-crafted leather wallets for the discerning gentleman. Playlab are proud to have launched their e-commerce system, with a unique design that shows off the product and assists routes through to conversion. We worked closely with the designers to implement a pragmatic and agile approach to development [...]
Announcing partnership with House of Kaizen
May 3rd, 2011
House of Kaizen are an award-winning conversion optimisation agency and there is a strong synergy with their scientific approach to continuous testing and analysis and Playlab’s philosophy of continual enhancement and intelligent website evolution. So we were naturally delighted when they asked us to work with them to manage and consult on website design and [...]
SplitMoon Theatre Company
April 26th, 2011
SplitMoon is a theatre company that transcends the ordinary, striving for a cosmopolitan dimension, with large casts & live music. Impressed by Playlab’s previous experience with theatre websites, SplitMoon approached Playlab to manage the design and development of their new web presence and were incredibly pleased with the results. The site provides a unique platform to showcase [...]
Facebook page tabs for a well-known supermarket
March 26th, 2011
Working with Harvest Digital, as their technical production partner, we at Playlab have been busy creating the Facebook presence for a rather large supermarket chain. Traffic to their various Facebook apps and page tabs varies considerably, depending on particular offers available, and campaigns can be very last minute - so the demands on the servers required [...]
Analysis not reporting
March 24th, 2011
Analysis is a fundamental part of your online business strategy and website conversion optimisation process – it can provide meaningful and actionable insights that an organisation uses to influence change. All too often web analysts spend more time reporting (on various metrics such as the number of visitors, page views, bounce rates, blah, blah, blah…) [...]
Devitt Insurance – mobile site
February 26th, 2011
How do you increase conversions for a market who are constantly on the road, like motorbike riders? You build a mobile site that is designed specifically for the situation they are using the site. Playlab helped Harvest Digital to deliver a mobile optimised site, for Devitt Insurance, a motorcycle insurance broker owned by the Royal [...]
Office in Sussex
January 19th, 2011
Thanks to the lovely people at Michael Bell, we have a new office, in the centre of Lewes – a beautiful historic country town surrounded by the South Downs in Sussex. The building, called St Anne’s House, certainly has some history too. It was home to Jack Fuller’s first cousin two times removed Elizabeth Fuller [...]
History Workshop Journal – beta release
January 7th, 2011
Since its launch in 1976, History Workshop Journal has become one of the world’s leading historical journals. Published by Oxford University Press, the journal contains a wide variety of essays, reports and reviews, ranging from literary to economic subjects, local history to geopolitical analyses. History Workshop Journal approached Playlab to help them take their collective [...]