News
Brief updates on what we're up to and what we're thinking...
Moving office again!
May 17th, 2013
A year on and we are on the move again. Just up the road to our own office space in the beautiful St Anne’s House – at the top of Lewes High Street. Also in our office are the guys from BrightLocal.com – who create local SEO tools for agencies and freelancers. This is not [...]
Etsy: Analytics Consultation
May 1st, 2013
We have recently completed a consultation with Etsy.com, the world’s most vibrant marketplace for all things handmade and vintage. We started just after Christmas, working with the teams across UK, Canada, Australia, France, Germany, and the Netherlands – establishing a consistent method of understanding relative market performance using Google Analytics dashboards and custom reports. Following [...]
Introducing Measurelab
March 12th, 2013
Measurelab is a dedicated service through which we help clients get the most out of online measurement techniques – particularly Google Analytics and tag management solutions. We will ensure you are measuring the things you need to and are able to effectively manage and act on the data being collected. Eliminate the guesswork and start [...]
Google Analytics Annual Summit – announcements
October 31st, 2012
Every year, Google Analytics Certified Partners (GACPs) convene at Mountain View for an “annual summit”. Google Analytics team members share upcoming features and ideas with GACPs. Previously what is discussed at the summit stays under Non Disclosure Agreements and GACPs have to remain tight-lipped about what they may have learned. But starting this year the [...]
Google Tag Manager: Tag Management is the future
October 5th, 2012
Google announced a bit of a game changer this week, with the release into the public domain of their tag management solution – Google Tag Manager. Tag management as a concept is nothing new but Google’s entry into this space must have had a few product managers of the more established tag management tools out [...]
WordPress-tastic
September 22nd, 2012
For sites requiring simple content management facilities, with extensive plugin support, you can’t really go wrong with this open source system. In the past few months, we’ve launched several sites using WordPress for a variety of brands and clients, including Nokia, EU NAVFOR, Rayment Cycles, TPF-London and Turney Associates. And we’ve recently just finished the development of a new [...]
Analytics & Optimisation for Spectrum Photographic
June 10th, 2012
We have recently been commissioned to consult with Spectrum Photographic to manage their ongoing analytics and site optimisation. Results have been encouraging so far – with a measured uplift in conversions.
Brighton Analytics
April 24th, 2012
Brighton Analytics is an informal meet-up of people working with or wanting to work with (digital) analytics in and around Brighton. We meet after work in a pub in Brighton every now and then to chat about analytics. Mostly we are talking Google Analytics and web marketing but topics can be wide and varied. It [...]
We have moved – to Endless Studios
April 12th, 2012
We’ve moved to a new studio space – Endless Studios, in the Con Club! For those that don’t know, the Con Club is an Arts and Social Club bang smack in the middle of Lewes. And they have some rather nice studio space that we are sharing with the guys at Endless Design. The new [...]
Analytics & Optimisation for Stannah
February 2nd, 2012
Between now and August, we shall be working to put a Measurement Framework in place with Stannah – aligning their business objectives with goals and measurable KPIs. Dashboards and custom reports within Google Analytics will form an integral part of the analysis and optimisation process, as the website is tweaked, tested and improved against a [...]