New, long awaited, feature in GA just launched – Flow Visualisation.

The reaction to this announcement should be somewhat different to last night‘s announcement from Google (about encrypted searches)!

Flow Visualisation in Google Analytics is a fantastic feature that many had been wishing for, especially after having wrangled with goal funnels to try and gain exactly this sort of insight. I can see it supporting our User Experience work tremendously. We should start to see it appear in clients’ accounts in the next couple of weeks.

See some use cases and a video of it in action.